Within the last twenty years or so technology has taken us by storm. We launched A Basket Wrap on the Internet in 1999 because we could not afford a print catalog. One day, back in 1994, as I was standing in line behind two older women I overhead their conversation regarding their disdain for the Internet. One said she would never use it while the other said that it was a fad that would go away. In addition, in the early years of A Basket Wrap, vendors would not sell to us because we did not have a brick and mortar/storefront. Today, some of the biggest E-tailers do not have storefronts i.e. Amazon, Zappos, Ebay, and a certain 800 flower company.
The Internet has changed the way Americans live as we do everything online. One click and bills are paid, invoices are sent, baskets are ordered :) and social networking sites keeps us constantly connected to friends and family all around the world.
As an E-tailer, the Internet has allowed us to expand our customer base nationally, internationally, in addition to allowing us to service our customers 24 hours, 7 days a week.
I am glad the Internet didn't go away and am looking forward to what it will bring us in the future!
